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With over thirty years of serving the business development needs of both public traded and privately held companies John always has a pulse on the needs of the small business owner. John’s background as a business coach, management consultant, and sales/marketing guru has proven very beneficial to developing growth strategies ideally suited for entrepreneurs. Clients look to John’s experience developing comprehensive strategic plans as well as adapting modern marketing strategies for both the web and print. In addition to his core skillset, John also employs his certification in behavior analysis to management and sales team development and marketing messaging. Regardless of the budget, John will help companies in a diverse group of industries have a voice in their respective marketplaces and can provide the the tools to take advantage of it.
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Staying abreast of the fast changing landscape of the world-wide-web is the passion of Alex. Pioneering new and low-cost methods while providing companies of all shapes and sizes a strong, searchable web presence is where Alex excels. His knowledge base was rooted in the corporate world but defined working with the small to medium sized companies that Zen Marketing Inc. seeks to serve. Alex has an amazing skill with programming and search engine optimization, but is also adept at understanding the challenges of web hosting and servers, but also has a grasp of functional website design. Alex is also the reason why our client’s sites are secure and stay up to date with their add-ons and plug-ins.
Not all consumers or decision makers react to just one form of messaging. A thriving business will take advantage of a diverse and repetitive marketing plan in order to fully reach a targeted audience. Understanding and using behavior as a model, and years of database and direct mail experience, Chris brings cost-effective, efficient direct mail campaigns that can achieve the goals of the business owner. Through Chris’ knowledge of data mining, clients enjoy a reduction in undeliverable mail, and save money by targeting the specific audience they wish to communicate with. And he oversees the planning of fulfillment and mailing processes. Plus, the extensive customer service management experience Chris shares has proven very beneficial to our clients seeking to improve their own level of customer engagement.
With years of experience in business himself, David has become a force of nature in the world of creating blog and article content. He is a fearless researcher, willing to take on almost any industry. And his ability to write business articles is one of the primary reasons why our clients enjoy enormous exposure on social media sites and through organic search results. David is an avid traveler, having just returned from Ecuador. White papers, articles, press releases, blog posts… need a book published? David is a terrific ghost writer, too! And, when David is traveling across other countries, his tablet is blazing, with new ideas and concepts for terrific articles for Zen clients.
Robin helps businesses and organizations develop messages that inform and sell. She shares more than 20 years’ experience writing corporate, business-to-business, nonprofit and municipal communications. She has written for, and served as editor of, a wide range of newsletters, as well as websites, brochures, directories, advertisements, press releases and other sales literature. Robin graduated with a B.A. in English from Queens College in North Carolina, then began her career as a reporter for a regional newspaper in West Virginia. Currently, she and her husband reside in western New Jersey where they avidly run and cycle on Hunterdon County’s bucolic back roads.
To communicate at the highest level, a proper graphic image is important. But this science must transcend merely the logo and be applicable and appropriate for many different platforms and types of collateral. Zen clients rely on her 15+ years of experience, as a graphic artist in the corporate identity fields, to develop understandable visual corporate identities that are as impressive on a web page as they are on apparel, promotional products, and marketing materials. Does your business need a professional corporate identity package (business cards, letterhead, envelopes, forms)? is it time to up your branding image with a new logo? Samantha can provide a great design. In addition, Samantha also provides the resources to deliver appropriate specialty advertising materials across a diverse spectrum of products.
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